10 Outstanding Nonprofit Sponsorship Request Letter Samples
10 Best Practices for Writing Sponsorship Letters So, you’ve collected your list of recipients. You’ve made a lot of phone calls, and have made a few contacts. Now it’s time to whip out your pen (or laptop) and get to writing! To keep you from staring at a blank page for Author: Tatiana Morand. How to Write a Good Sponsorship Letter: 1. Structure your letter properly. While there are thousands of sponsorship letter templates available online at your 2. Mention your sponsorship letters purpose. Mention all relevant details regarding why you are requesting this 3. Explain what it is.
So, many of them turn to a tried and true tactic: writing sponsorship letters. Click here to download seven sponsorship letter templatesor keep reading to discover:. What is a sponsorship letter? What can you give an organization in return for sponsorship? What are the goals of a sponsorship letter? How to find organizations that are the best fit for sponsorship.
Seven sponsorship letter templates you can use. Unlike a standard fundraising letter that asks for donations, grantscontributions, volunteer time, auction items or other gifts, a sponsorship letter has a slightly longer reach. It focuses on building a relationship with a potential donor and approaches them like a partner, including offering an incentive for their support. A sponsorship letter typically how to write a sponsership letter a business or individual to contribute to an eventfundraising initiative or provide long-term support to a non-profit organization.
Along with the obligatory tax receipt, the donor will be offered additional benefits for their support, such as priority seating at an event, a speaking slot, or inclusion in event publicity. What can I give them in return?
But in fact, there are a lot of advantages to charitable giving. In addition to the good feeling that comes with supporting a non-profit organization they believe in, donors have more to gain — especially businesses. Research shows that 70 per cent will spend more on brands that support causes. Other benefits include improving morale among their employees, marketing their brand and strengthening the community in which they do business.
Individual donors who are looking to raise their personal or professional profile will also enjoy the perks of being known for their generosity. So, what can you offer in exchange for sponsorship? Some ideas are:. Advertising space in an event program. Their logo prominently featured in all communications about the event, on social media, etc. Promotional materials included in swag bags or available at event s. Running what time does dolphin mall close today contest at your event or on social media.
Or if you want some ideas that are really out-of-the box, check out this list! More importantly, you want to sow the seeds for a long-term relationship. By the end of the letter, you want how to get unlimited coins on family feud to be inspired to be involved in your organization in a way that extends beyond a one-time donation. In fact, sometimes a potential sponsor can do more for you than make a generous financial contribution.
An ongoing sponsorship relationship with your organization will provide a business a steady flow of publicity — and vice versa. As a tool for soliciting financial or in-kind support for a specific event or campaign. As a way to forge a mutually beneficial partnership with an individual or corporate donor. To request non-financial contributions, such as time, equipment, space or supplies.
That means before you start writing, you have to do your research. So, before sending a letter to every business in your town, here are some ways to unearth good potential sponsors:.
Look at organizations that give to nonprofits that are similar in nature to yours. A restaurant sponsors a sports team would be more likely consider your after-school sports program than a business that has never sponsored a team. Consider complementary businesses. Look for businesses that operate in the same space you do. If your nonprofit is related to health, look at health practitioners, health-aid suppliers, pharmaceutical companies, etc.
Check mainstream and social media for people who are passionate about your cause. Some organizations and individuals go all in on certain causes. An Internet search with the right keywords i. Mine the networks of your members, your staff and your board. We know that people are more likely to consider requests of any kind if they come through a person they trust. Ask everyone associated with your organization, plus your how to use 3d camera in sony ericsson xperia ray and friends, to help you make a connection with potential donors.
Shop local. People and businesses generally like to support the organizations and causes that are in their communities. Approach businesses that have supported you in the past. This one seems like a no-brainer, but sometimes associations overlook current or past donors for sponsorship opportunities because they already give in a different way.
Give them options! Look for companies with robust corporate social responsibility programs. Many employers empower their employees to give back in their communities via things how convert video to audio paid volunteer time and donation matching. Throw your organization into the ring! Connect with people who benefit from your association. Ask them to provide potential donors in their network. They would be able to do the initial outreach to offer a personal reason for donating.
You can follow up with a great sponsorship letter. Consider your suppliers or vendors. Anyone your association pays for goods or services may feel a personal connection to your cause and organization. To keep you from staring at a blank page for too long, here are some best practices. Find out the right person within the organization who should receive the letter by calling to ask who makes decisions about corporate donations, or by looking through their website and using an email scraper like Hunter to get their contact information.
Maybe Joseph is actually Joey to most people. There are no long-term relationships that began with a form letter. Be respectful of their time by keeping your letter to one page and use shorter sentences and smaller paragraphs.
You know what you want sponsorshipbut a good letter considers the recipient first. A way to give back to their community? A simple way to get their brand name out there? To benefit from the halo effect? To give their employees a way to give back? A chance to show their customers that they care about the cause? Write for them. Include your charitable registration number too. Getting someone the recipient of your letter already knows to write the letter will make them more likely to read it than if it comes from a faceless organization.
Even if you've already made a connection with them, it never hurts to remind them of their personal — and of the impact to someone who's already in their network. When you get to the part about sponsoring, offer a number of ways to be involved with your organization. Offer listings on your event or regular communications material, include logos on advertising and swag, give them a table or VIP access to an event or special mentions on all fundraising campaigns.
Think about what they would want and create a tailor-made appeal. The sponsorship letter is the first communication on the road to building a relationship. Be sure to include follow-up information, i. And then make sure you do follow up by phone or email. Click here to download all of the templates, or what is your idea of happiness reading to view our examples.
If you want in-kind donationsthis is the letter to use. Looking for food donations from a cafe or restaurant for your next event or volunteer gathering? Check out this template. If you haven't heard back from your potential sponsor and want to check in, here's a template you can use. And there you have it: everything you need to know about sponsorship letters. It may seem like a lot of work, but targeting the right people with the right offer how to write a sponsership letter more likely to result in meaningful support from individuals and corporate sponsors — leading to more donations down the road.
Example Sites Website Themes. Expert Webinars Recurring Webinars. Log In Try Now. Table of Contents. Click here to download seven sponsorship letter templatesor keep reading to discover: What is a sponsorship letter?
How to find organizations that are the best fit for sponsorship 10 best practices for sponsorship letters Seven sponsorship letter templates you what is circuit switching with diagram use What Is a Sponsorship Letter?
Some ideas are: Advertising space in an event program Their logo prominently featured in all communications about the event, on social media, etc.
Sponsorship Letter Templates
Dec 27, · How To Write a Sponsorship Letter Step 1: research the organization of interest Start off by researching the organization of interest. While at it, get to know about their ethos, core values, valuation, and profitability.
A sponsorship letter is a fundraising request sent to prospects that offers the recipient an incentive in exchange for a cash or in-kind donation. Investing in a dedicated direct mail platform will provide the easiest, most effective channel to send out your sponsorship letters to as many supporters as possible. With a direct mail platform, you can send out your letters quickly, saving you time and money.
Feel free to modify them however you'd like for your fundraising appeals! Would you consider making a donation of [amount] to help sponsor our event? Be as specific as possible here]. In appreciation of your anticipated donation, we would like to offer you [incentive. Again, be as specific as possible here].
Please include your donation in the self-addressed and stamped envelope included in this letter or come by our offices at [address] to make a contribution. Highlight the Event When asking for event sponsorship, your event needs to be the focal point. Start by detailing the kind of event it is, the theme, the date, and the location. Once you have your reader hooked, bring up how their event sponsorship fits in and what their gift could mean for your cause. With each increase in gift level, the incentives should equally increase.
If your event needs a range of sponsorship types from monetary to gifts-in-kind, make sure you are expressing the variety of opportunities to show support. Get to the Point Event sponsorship proposals should be succinct. Be specific and direct. Start with Your Existing Supporters Make sure you reach out to past sponsors and tweak your letter template to acknowledge their prior support.
If this event is new for your organization, reach out to sponsors of your other events or look to your closest supporters to see who has ties to a business that might be a good fit for sponsorship i.
Our organization, [insert name of nonprofit], is actively trying to create solutions and solve the problems that our community is facing. You can reach me directly at [phone number] or [email address]. Make sure to acknowledge past gifts and drill down on exactly what your organization needs from the sponsor. Show that you both want to help your community and that everyone wins with their sponsorship of your organization, the community included. Include Contact Information Your corporate sponsorship letter is your opening.
Most businesses will want to discuss the sponsorship over the phone, in person, or both before agreeing. Provide a range of ways to get in touch so that potential sponsors can reach you easily. Attach a Sponsorship Level Document Interested corporate prospects will want to know exactly what their sponsorship options are. An attached sponsorship level document shows professionalism and makes the process easier for busy corporate sponsors. Share a narrative that will resonate with your donors and act as a hook.
Keep it short]. In order to continue serving our congregation, we need your help. Your donation will bring us one step closer to [insert goal]. To show our gratitude for your support, [insert church name] would like to formally offer you [insert specific incentive] in recognition of your gift.
To make a contribution, simply include your gift in the self-addressed and stamped envelope included with this letter or hand-deliver your donation to [church address]. Connect on a Personal Level Sponsoring financial needs of a church is a very personal decision for supporters. Your sponsorship proposal should reflect that in both its language and discussion of sponsorship incentives. Provide the date or deadline, names of who is involved, location if relevant , and the desired outcome.
It can be brief, but you want to use your narrative to connect with sponsor prospects on an emotional level. Thank Them for Considering Show your gratitude to your potential sponsors for taking time out of their day to read your letter. You want both those who choose to sponsor and those who do not to feel acknowledged and respected by your church. We have exciting news! Accomplishing [insert goal] will help us better serve students like [insert student case study that offers a deeper connection to the cause and a narrative for readers to latch onto].
In appreciation of your sponsorship, [insert school name] would like to offer you [insert specific incentive] in recognition of your gift. To make a contribution, simply include your gift in the self-addressed and stamped envelope included with this letter or hand-deliver your donation to [school address].
Your letter needs to recognize that fact by demonstrating how sponsorship will benefit the students. Do you need them to supply the drinks for a school-wide field day?
What about a big-ticket item for the auction? Include exactly what you need in your school sponsorship letter. Segment your outreach by category so that you can tweak your language to appeal directly to each of those groups. Cast a Wide Net There are few causes as universally supported as education.
Use that to your advantage and send sponsorship letters to a large selection of prospects. Look to local business, larger corporations, and even chain businesses within your town. To make a contribution, simply include your gift in the self-addressed and stamped envelope included with this letter or hand-deliver your donation to [sports club address]. Brag About the Team You only have one page to explain why sponsorship of your sports club is worthwhile, so take the opportunity to share your accomplishments.
Highlight your wins, but make sure you also cover your big-picture benefit to the community, such as giving teenagers a healthy way to spend time after school. Feature an Athlete Pick an athlete from your organization whose experience exemplifies the core values of your club and tell their story. Explain Exactly Where the Funds Will Go When considering sponsoring your team, local businesses will want to know what their funds will accomplish. Is the money covering travel for one athlete for the season?
Will the donations go to new uniforms? Be as specific as possible. Use Advertising as an Incentive Sports clubs are perfectly positioned to offer advertising as a sponsorship incentive. Then, each game, your sponsor gets promotional benefits.
Last time, we raised [amount] thanks to the kindness and generosity of our sponsors and attendees who donated funds and in-kind gifts.
In order to keep costs low, for [insert event name] we rely on donated food and beverages. That way, more money can go toward [project or cause]. Would you consider catering our event? If you are able to sponsor the catering for [insert event name], please let us know by filling out the attached form and returning the self-addressed and stamped envelope to our headquarters or call us at [insert organization phone number].
You can increase your odds of success by dividing and conquering. You can go to one organization for the food and another for the beverages — just be sure to specify what you need in your request. The more personalized you can make the proposal, the better. Space out Requests Unlike monetary donations, your event can only have so many food sponsors and vendors. Include an Estimated Head Count Potential food sponsors will want to know the head count for two reasons. And second, each meal they serve is an opportunity to potentially earn a new customer, which is highly valuable.
Our annual auction [formal name of event] is coming up on [date] at [location]. Last year we raise [amount] thanks to the generosity of our bidders and people like you who donated items to our auction.
For our annual auction, we rely on donated items to help us keep our costs low. Would you consider donating an item to our auction? We are specifically looking for [items that your organization wants to feature]. Here are our guidelines for auction items:. If you have merchandise or an item that fits these guidelines, please fill out the attached information slip and send it back to us in the self-addressed and stamped envelope we included.
Someone will be in touch with you within [number of days] to discuss your contribution! If this is your first auction, talk about your fundraising goal.
In either case, talk about what the money will go toward. Include a Form Within your mailing, you should include a separate form that donors can attach to their sent-in item. The form should include a space for their name, type of item, and contact info.
Ask them to mail the item directly if its small or to call in if the item needs to be picked up. Highlight examples where necessary, too. Being upfront will save everyone from a headache down the line. Include details about the time and date of the auction and how the potential sponsor can get involved besides donating an auction item.
Give some brief background including your mission, vision, and how you serve your community. We are hosting our [event name] on [date] at [location]. In the past, this event has raised [amount] and has [list out specific accomplishments using statistics and figures]. Our goal is [amount], and we were hoping that you could help us reach that goal. Address the Right Person Large companies might have designated corporate social responsibility CSR departments and managers that handle all donation requests.
Smaller companies might rely on the CEO or other leader to make charitable decisions. Reference Your Past Successes Think of your cover letter as a chance to brag on your nonprofit. While you can outline the details of the different incentive levels in your Sponsorship Levels Document, you can broadly highlight the mutual benefits that come with a donation.
Offer Ways to Get in Touch Make sure that your potential corporate sponsor has a way to get in touch with you should they have any questions. Include all of your contact info email address, direct phone number, mailing address in your sponsorship proposal cover letter. Of course, with that, you have to be available!