A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker
Little wonder then, that in the publishing world, an imprint is the publisher’s trade or brand name for a specific group of works. How Does an Imprint Work? The line of authority is Publisher Name > Imprint Name > Author Name. Your publisher name is the legal entity you are publishing under. A book publishing imprint is the name used as the publisher of a book. This name is: Displayed to the public wherever you sell your book (such as on Amazon and other online stores). Recorded in book industry databases used by retailers, book wholesalers, and book distributors.
A self-publishing imprint is simply the publisher name under which a self-publishing author publishes his or her books. The most common use of this name, and arguably most important, is when a self-publisher buys an ISBN. Note: other countries may have different rules or guidelines regarding the publisher name used to buy ISBNs, not to mention doing business using that name. I am not an attorney and you should consult imprimt familiar with publishing law if you have questions in this regard.
Here are 7 FAQs about setting up and using a self-publishing imprint, including how to research a name. If they are violated, you agree to pay any losses, claims, damages, etc. You do not have to invent a name.
In fact, you could use your own name, an existing business name, or simply add press or publishing after an existing name. This is a personal branding decision on your part. The primary reason I advocate using a name other than your author name is for public relations reasons.
Are you breaking some ethical or moral code when you choose a name for your imprint? Not any more than your plumber, dentist, or what makes good earth tea sweet teacher does if they choose a doing business as name.
There is nothing stopping you from having more than one name. The last time I checked, Penguin Random House had imprint names! If your plan is to write books for preschoolers, as well as erotica, then yes, choose a second imprint name to keep those two brands separate. Obviously you might want to do more than that! This is a great question and it pays to know the answer. Here are the 5 most common places it will what is a publishing imprint, or publidhing used:.
Some authors go so far as to create a separate website in the name of the imprint. Whether this makes sense for a one-book author is up to you. If you use their ISBN, they will show as the publisher. See my eBook Distribution Round-up for details. My free 8 Topics to Master Before Publishing Your Book is a great resource to learn about the self-publishing process before you get started.
Register here and get the first free lesson today. Learn more hereor click to see on Amazon. Photo by Jonathan Simcoe on Unsplash. What is a Self-Publishing Imprint? In California, we must file a fictitious name filing with the County where we are doing business, pay a fee, and how to pleasure your self at home the name for several weeks. Only then can you use that name to do business, such as opening a bank account.
Be careful with the name you choose. Some names may already be in use, which could cause confusion in the marketplace not to mention subject you to legal action. Do I have to choose a name? Why is this important? When in the self-publishing process do I need to choose a name?
My advice is to choose the name early, before you begin the publishing process. Because the name is used publihsing marketing, among other uses. See the FAQ below about who will see it, and where it is used. Can I have more than 1 self-publishing imprint name? Can I change the name once I have published a book? The publisher name associated with a specific ISBN never changes. Who sees the name of my self-publishing imprint; where is it used?
Here are the 5 most common places it will appear, or be used: ISBN record. The imprint name is required when you buy the number sit is not added later. Copyright filing. The copyright office asks for the name of the publisher. Library of Congress filing. See resources below. Distribution account setups. Book sales page. This is entered when you list your book for sale in a store.
How do I choose a name? I recommend you search in multiple locations to see if a name is in use. Amazon : Did you know the publisher name is searchable on Amazon? Type in the names you are considering, and then check the product details section to see imprlnt the publisher upblishing matches. You may need to wade through book titles that share the name you are looking for.
The county where you live : This is especially important if you plan to do business as this name. Your secretary of state : Each state has one or publisbing databases of business names. Federal trademark office : You may have no plans to file for a trademark, but avoiding a trademarked name will keep you out of hot water!
Check impront out here. This post about using Google search to find publidhing similar to us has tips about using Google search.
Wikipedia (in this case, a reliable source) says: “An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.”. Plainly put, an imprint is the name used to publish a book, which can differ from the name of the actual company that publishes the book. Feb 09, · “What is an Imprint? A trade name used by a publisher to identify a line of books or a publishing arm within the publishing organization. An imprint is distinguished from a corporate name in that it does not represent an entity with a corporate life of its own.” She affirmed that there was no way for a user to add an imprint. Aug 04, · A self-publishing imprint is simply the publisher name under which a self-publishing author publishes his or her books. The most common use of this name, and arguably most important, is when a self-publisher buys an ISBN. In the US, this is done through Bowker’s usloveescort.com, or one of their authorized resellers such as CreateSpace or IngramSpark.
For any author publishing outside of traditional publishing —meaning all the various forms of self-publishing —at some point, you have to address the question of who your publisher is and what imprint you will publish under.
I put this guide together to help Scribe authors and anyone else navigate this decision. Wikipedia in this case, a reliable source says:. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.
Plainly put, an imprint is the name used to publish a book, which can differ from the name of the actual company that publishes the book. So for example, in the case of this company. Scribe Media is the name of our company, but we publish most of our books under one primary imprint, Lioncrest Publishing. No reader pays any attention to who published any book they are reading. I can even give you proof:.
This being said, to some authors, they do matter. Many of the authors who work with Scribe like being published under the Lioncrest Publishing imprint, because that imprint has had so many successful NY Times and WSJ bestselling authors like David Goggins , Craig Ballantyne , Cameron Herold , and many others , and they like being associated with those authors. If you are self-publishing without any professional help, then you have to use KDP, or make up your own imprint.
Most people who are deeply worried about who the publisher is are playing status games. If they have a high-status publisher, they think it makes them and their book high status. HarperCollins published To Kill A Mockingbird , but no one thinks that the other novels they publish each year are any better or worse because of that fact. Each publishing imprint had a distinct style and voice, and many readers searched for new books not by the author, but by publishing imprint.
The best example of this is Harlequin. They so dominated their niche that even to this day, romance novels are often called Harlequin romances. But that was a long time ago. If you own the IP of your company name, then you can. If you do not own the IP of your company, then you need permission from the owner. The days of your publisher being an important status signal to readers are decades past.
But there are some guidelines:. Yes, you can use a trademarked name— assuming you own the trademark or have permission from the owner. It can be expensive and annoying for many reasons basically, you have to fully republish the book , but it is possible.
You can, but you definitely do not need to. In fact, if you are a Scribe author, the imprint you publish under has no relevance to who gets the money from your book you , or how taxes are paid same way. NOTE: if you live outside the US, this advice may be wrong, and you should use your local laws as guides, not me.
To recap: An imprint is a name used to publish a book. If you self-publish, you can use KDP or make up your own imprint. Decades ago, the imprint was an important status signal to readers.
They only care if your book is good. What is Vanity Press? Book Publishing. What is an imprint?